Operational Consulting

Often, the day-to-day pressures of marketing and operating a hotel in a highly competitive environment make it difficult for management to step back and see the larger picture. A review of operations by an independent team, who have no preconceived perceptions about the property or the market, often benefits both the hotel's operator and its investors. Using our hands-on experience in the business, Berins & Co. has developed a structured process for assessing the management and marketing of a hotel in an efficient timely manner. This diagnostic review can be used to identify areas in which management should focus attention, and often reveals opportunities for enhancing profits. Among the areas reviewed are organization and management structure, human resources programs, maintenance programs, food & beverage cost controls, labor cost controls, service levels, customer loyalty and quality assurance programs, and management information systems. Pricing, market positioning, yield management, and marketing techniques are also reviewed in detail.


 

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