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Operational Consulting Often, the day-to-day pressures of marketing and operating
a hotel in a highly competitive environment make it difficult for
management to step back and see
the larger picture. A review of operations by an independent team, who have
no preconceived perceptions about the property or the market, often benefits
both the hotel's operator and its investors. Using our hands-on experience
in the business, Berins & Co. has developed a structured process for assessing
the management and marketing of a hotel in an efficient timely manner. This
diagnostic review can be used to identify areas in which management should
focus attention, and often reveals opportunities for enhancing profits. Among
the areas reviewed are organization and management structure, human resources
programs, maintenance programs, food & beverage cost controls, labor cost controls,
service levels, customer loyalty and quality assurance programs, and management
information systems. Pricing, market positioning, yield management, and marketing
techniques are also reviewed in detail.
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