Strategic Planning

Berins & Co. is often called upon to assist its clients in developing strategic plans for companies as well as individual hotel assets. We are experienced in facilitating strategic planning programs in which opportunities and threats are identified, and candid evaluations of a company's strengths and weaknesses are made. We have helped hotel and real estate companies build a foundation for future growth through sound planning, thorough market research, and a systematic approach to developing and implementing successful strategies on issues such as organizational structure, marketing, price positioning, and operational concepts. For individual hotel properties, we are often asked to identify and assess strategic alternatives such as capital spending, extent of renovations, brand affiliation, management, and market positioning. For each alternative identified, we provide independent estimates of market share, operating revenues and expenses, and return on investment.

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